ABES
Steal Our UGC Brief Template That Saves Hours on Every Campaign
Let’s be real, managing creators is a full-time job in itself. Especially when you’re working with beginner UGC creators who don’t know what a hook or CTA even is.
That’s why we created a brief template that saves us hours of back-and-forth and makes every video way easier to edit, test, and scale.
Here’s exactly what’s inside.
First: We Break the Hook into 3 Parts
Visual Hook
What the viewer sees in the first second (crazy face, surprising object, something scroll-stopping)
Caption Hook
Text on screen or reel caption. Most people watch without sound, so this is your second chance to grab their attention.
Voiceover Hook
What they hear. Could be a voiceover line or even just a catchy SFX.
If your hook doesn’t land, nothing else matters. That’s why this is step one in our brief.
Then We Build the Rest Like Lego Blocks
Once the hook is strong, the rest is simple. The brief walks creators through a logical structure that performs on TikTok, Reels, and YouTube Shorts:
- Intro to the Problem: What’s annoying, frustrating, or relatable?
- Intro to the Product: Name-drop your solution casually
- Benefit 1: What’s one result or transformation they’ll see?
- Benefit 2: Something visual, fun, or unexpected
- Social Proof: “I saw it all over TikTok” / “My friend told me about this”
- Call to Action: “Grab yours” / “Link in bio” / “Limited-time offer”
Why This Template Works (and Saves Us Sanity)
Before this, we used to get videos missing key parts:
- No CTA
- No clear problem
- Hooks that start with “Hi guys” 😩
Now? We send the template once, they fill in each section like a plug-and-play script, and we’re good. Even beginner creators get it right on the first try. It’s become our go-to for every new collab.
Want the Exact Template?
If you’re working with creators (or you are one), this template will literally save your workflow. Want a copy? Just hit us up at contact@abesmedia.com