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Our services Home ABES Our Portfolio Contact ABES Steal Our UGC Brief Template That Saves Hours on Every Campaign Let’s be real, managing creators is a full-time job in itself. Especially when you’re working with beginner UGC creators who don’t know what a hook or CTA even is.That’s why we created a brief template that saves us hours of back-and-forth and makes every video way easier to edit, test, and scale.Here’s exactly what’s inside. First: We Break the Hook into 3 Parts Visual Hook What the viewer sees in the first second (crazy face, surprising object, something scroll-stopping) Caption Hook Text on screen or reel caption. Most people watch without sound, so this is your second chance to grab their attention. Voiceover Hook What they hear. Could be a voiceover line or even just a catchy SFX. If your hook doesn’t land, nothing else matters. That’s why this is step one in our brief. Then We Build the Rest Like Lego Blocks Once the hook is strong, the rest is simple. The brief walks creators through a logical structure that performs on TikTok, Reels, and YouTube Shorts: Intro to the Problem: What’s annoying, frustrating, or relatable? Intro to the Product: Name-drop your solution casually Benefit 1:  What’s one result or transformation they’ll see? Benefit 2: Something visual, fun, or unexpected Social Proof: “I saw it all over TikTok” / “My friend told me about this” Call to Action: “Grab yours” / “Link in bio” / “Limited-time offer” Why This Template Works (and Saves Us Sanity) Before this, we used to get videos missing key parts: No CTA
 No clear problem
 Hooks that start with “Hi guys” 😩 Now? We send the template once, they fill in each section like a plug-and-play script, and we’re good. Even beginner creators get it right on the first try. It’s become our go-to for every new collab. Want the Exact Template? If you’re working with creators (or you are one), this template will literally save your workflow.
 Want a copy? Just hit us up at contact@abesmedia.com  Abes Quick Links Contact us Our Blog Our Services Newsletter Weekly UGC tips, free resources & content strategies that convert. © 2025 ABES Media. All rights reserved.
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Our services Home ABES Our Portfolio Contact ABES What a Great Creative Strategy Looks Like in 2025 (And Why Most Brands Are Getting It Wrong) If your ads aren’t converting, chances are the problem isn’t your product — it’s the creative. And not just the visuals, either. It’s the strategy behind it. That’s where most brands slip up. So here’s what a real creative strategy looks like in 2025 — and why it’s the difference between burning budget and scaling results. 1. It starts with your customer, not your product Too many ads lead with “here’s what we do” instead of “here’s what you need.” Your strategy needs to be built around: What your ideal customer actually wants What they’ve already tried (and why it didn’t work) What they’re skeptical about What would instantly catch their attention on the platform they’re on Without that? You’re just guessing. 2. You need more than one idea — you need angles You’re not trying to make one great ad. You’re testing multiple angles to see what lands. That means: Testing different emotions: curiosity, vulnerability, humor, urgency Trying different formats: UGC, voiceovers, founder-led videos, comparison breakdowns Matching platform expectations: what works on TikTok won’t perform the same on Meta It’s not about luck — it’s about structure.   3. Your brief is your blueprint Here’s where a lot of brands lose money: unclear briefs. If the person filming your content doesn’t know the goal, the angle, the pacing, or the platform, you can’t expect results. A proper brief should include: Hook ideas (caption + visual + voiceover) What needs to be said vs. what can be improvised Emotional tone Platform-specific notes (length, aspect ratio, pacing) It saves time, raises quality, and keeps messaging aligned with strategy. 4. Data needs to drive the next idea Great creative strategy is iterative. You don’t stop at “this one worked.” You ask: Why did it work? What was the hook retention like? Did people click, add to cart, bounce? Did it scale or fall flat? The next round of creatives should be based on that — not vibes or assumptions. Why most brands struggle They test too little.They scale too fast.They brief too vaguely.And they wait until performance drops to think about creative. But by then, it’s already costing you. If you’re working on improving your creative strategy and want an outside eye,  feel free to reach out at Contact@abesmedia.com Happy to take a look at what you’re working with and offer direction if it helps. Abes Quick Links Contact us Our Blog Our Services Newsletter Weekly UGC tips, free resources & content strategies that convert. © 2025 ABES Media. All rights reserved.
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Our services Home ABES Our Portfolio Contact ABES Creative Fatigue Is Killing Your ROAS And Here’s How to Fix It Running the same ad over and over? Your audience has seen it. Scrolled past it. Ignored it. That’s creative fatigue, and if your ROAS is dipping for no clear reason, it might be the silent killer. Let’s break down what you need to know. What Is Creative Fatigue? Creative fatigue happens when your ad creatives, even your top performers,  get shown so many times that people stop engaging.It doesn’t mean your product is bad. It means your ads are no longer exciting. You’ve probably seen the signs: CTR drops CPC rises ROAS tanks …and your winning ad suddenly flatlines. Why It Happens Platforms like Meta optimize for performance. So when you have a good creative, it gets pushed. Hard.But the more it’s shown, the faster it burns out. That’s creative fatigue. And unlike other problems (like bad targeting or poor landing pages), this one is easy to ignore — because technically the creative was working. It just isn’t anymore. So How Do You Fix It? 1. Build a Creative Engine, Not a One-Hit WonderYou don’t need one perfect ad. You need a system for consistently testing new ideas — angles, visuals, scripts, hooks. Most brands fail here. They wait for a creative to flop before replacing it. That’s like waiting for a fire to start before buying a fire extinguisher. 2. Break the “More Content” TrapMore content isn’t the answer. More strategic content is. Instead of flooding your feed with random videos, focus on a clear testing system: Test 3–5 concepts per week Each with a different angle or pain point Keep what works, kill what doesn’t Double down on the winners 3. Work With Creators Who Get StrategyMost UGC creators can make a nice video.Few can sell.Even fewer understand why one version performs better than another. When you work with creators (or agencies), don’t just ask for “more videos.” Ask for hook variations, script logic, audience insights, and real creative strategy. 4. Refresh Creatives Before They DieDon’t wait until your ROAS drops. Build a calendar with predictable refresh cycles — every 2–3 weeks — depending on spend. And if an ad is crushing it? Great. Start testing variations of it before it burns out completely. Stop guessing. Start testing. Sharper, faster, more often. Need help building that creative testing engine? That’s literally what we do every day for our clients. We help brands go from “random UGC” to “weekly ad concepts with strategy baked in.” If you’re ready to test angles that actually convert, just hit us up at contact@abesmedia.com  Abes Quick Links Contact us Our Blog Our Services Newsletter Weekly UGC tips, free resources & content strategies that convert. © 2025 ABES Media. All rights reserved.
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